Or, back to our commercials. I mocked Excessive Blade Mania in disposable razors a few posts back; this time, a slightly more serious grumble about Toyota.
The truck commercials are mildly clever - I don't mind so much that they made "more versatile" into "versatilier" for the one spot. That was intentional, made to play off the regular forms "brawnier" and "roomier." Forgiven. But, no, sorry - "adrenalitis" is right out.
"-itis" means inflamation or excess, as in "appendicitis." Adrenalitis would then mean an excess of adrenaline, not a lack - and our poor patient, suffering from the malady, would explode if given a truck which increased his already surging supply. It wouldn't have been hard to look it up on WebMD, right?
On a better note, Lileks' book is fantastic. Those of you who did not see the 70's firsthand are invited to partake. Be warned, however, that everyone suffered from aestheticosis. Oh, Lord, how we suffered.
(Yes, -osis can also mean excess, but is usually meant for abnormal conditions. So there.)
And a final note - the Man in the Tablecloth has passed. Mostly objective accounts in the media I saw, though naturally everyone tried to bend over backwards to find something nice to say of the departed. The furthest bend was Thursday's USA Today, which called Arafat "a man of courage and conviction," which made me ill. He was a despicable murderous bunghole, end of story. His "convictions" just made him more horrible.
And on that delightful note - off I go to the movies! I'm pushing for the Incredibles, and hope I don't get outvoted.