...then this is an avalanche.
Dutch Catholics have re-branded the Lent fast as the "Christian Ramadan" in an attempt to appeal to young people who are more likely to know about Islam than Christianity.
The Catholic charity Vastenaktie, which collects for the Third World across the Netherlands during the Lent period, is concerned that the Christian festival has become less important for the Dutch over the last generation. "The image of the Catholic Lent must be polished. The fact that we use a Muslim term is related to the fact that Ramadan is a better-known concept among young people than Lent," said Vastenaktie Director, Martin Van der Kuil.
So is the Dutch Catholic Church going Bill Hybels seeker friendly? Marketing isn't the issue. Teach the truth, and people who want to hear the truth will come to you.