Wednesday, February 10, 2010

The coveted 25-54 year-old demographic...

...has insomnia.

MSNBC’s David Shuster became a fan of Fox News’ late-night comedy/news hybrid Red Eye just in time for its three-year anniversary.

And it’s coming at a time when the 3amET show is seeing big ratings in the A25-54 demographic – even topping CNN prime time last week.

Just like when we highlighted the show’s ratings in September 2009 (which the FNC advertising department enjoyed as well, taking out full-page ads in the New York Post and others), the ratings for last week show Red Eye beating CNN again. This time, the show had better ratings in the A25-54 demographic than Campbell Brown at 8pmET and Larry King at 9pmET, and tied Anderson Cooper at 10pmET (Monday-Thursday).
Incredible as it seems, more people in this demo are watching Fox Cable News at 3am than CNN in prime time. MSNBC isn't even mentioned.

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